Joe Fresh to open 700 stores in J.C. Penney

Loblaws is going to roll the dice in the United States with its inexpensive clothing line Joe Fresh. "Joe", as it often known, will move into about 700 in-store shops at department-store retailer J.C. Penney.For Joe Fresh, under the direction of fashion guru Joe Mimran, it’s an opportunity to get its styles into a well-known U.S. retailer and gain recognition among U.S. consumers. Last year, Joe Fresh started to open standalone stores in the United States, a first step to a plan to go worldwide with the Canadian brand. BNN