Friday, August 3, 2012

Loblaws to debut Guiding Stars August 10

RELEASE -- Starting August 10, customers at Loblaws® stores in Ontario will have a faster, easier way to make healthier food choices when shopping for groceries for their family. Loblaw Companies Limited (Loblaw) is the first Canadian grocery retailer to launch Guiding Stars®, an objective, nutrition navigation program, providing at-a-glance nutritional ratings for foods found in every store aisle. The Guiding Stars® program is designed to complement existing nutritional data such as the nutrition facts table, on-package product labels, and Canada's Food Guide to Healthy Eating. The program scores food based on nutrient density using an objective scientific algorithm grounded in the most current dietary guidelines and recommendations of national regulatory and health organizations  Read more.

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